GmbH Is the Queer Label That Broke Fashion’s Silence on Gaza
As the fashion industry feels out its future, GmbH – the Berlin-based label founded by Serhat Isik and Benjamin Alexander Huseby – is already setting a blueprint of how a brand should be in 
See: a darkened scarlet jumpsuit, styled belted, with a very shiny shield buckle (a survival tool out of medieval times), and another jumpsuit. For the SS2025 collection “Resistance Through Rituals” shown this season during Berlin Fashion Week, Benjamin Alexander Huseby and Serhat Isik made their debut as part of the Intervention Showcase by Reference Studio.
Their Spring/Summer 2025 collection, titled “Resistance Through Rituals,” is a powerful and provocative exploration of the fight against social and political. So too, well kind of, are Benjamin Alexander Huseby and Serhat Isik of GmbH. I know, I know, what a crazy thing to say. GmbH has become synonymous with—kickstarted, in fact—the whole idea.
GmbH Is Leading the Way – Will Fashion Follow? | AnOther
GmbH is a German fashion brand and collective founded in by Serhat Isik and Benjamin Alexander Huseby. Finding quick success, after their second collection for the brand, the designers were nominated for the LVMH Prize and included in Dazed's annual list of people shaping the future of youth culture. GmbH Spring 2019 Menswear Collection - Vogue
Benjamin Alexander Huseby is talking about why GmbH, the brand that he began with designer Serhat Isik just under a year ago, decided to show their latest collection as part of Paris Men’s Fashion Week in June, rather than their hometown. DESIGNER: GMBH - 4me4you
So too, well kind of, are Benjamin Alexander Huseby and Serhat Isik of GmbH. I know, I know, what a crazy thing to say. GmbH has become synonymous with—kickstarted, in fact—the whole idea.
GmbH is the fashion collective born on Berlin’s dancefloors
For the SS collection “Resistance Through Rituals” shown this season during Berlin Fashion Week, Benjamin Alexander Huseby and Serhat Isik made their debut as part of the Intervention Showcase by Reference Studio.
GmbH Berlin Spring 2025 Collection - Vogue
Benjamin Alexander Huseby and Serhat Isik made their Berlin Contemporary debut with their GmbH collection “Resistance Through Rituals” on the terrace of Tempodrom, as part of the Intervention Showcase by Reference Studio. TANK Magazine | In the autumn issue, we spoke to Benjamin ...
“There is hope, even though it seems dark,” said Benjamin Huseby and Serhat Işık of their GmbH Spring/Summer collection, which celebrated resistance in trying times. GmbH Spring 2025 Collection - The Fashion Fold
Even the brand’s name obscures; a GmbH (the merciful abbreviation of “Gesellschaft mit beschränkter Haftung”) is simply the German equivalent of an LLC. When co-founders Benjamin Alexander Huseby and Serhat Işık launched the label in , they chose the moniker as a way of distancing themselves from their work, à la Martin Margiela.